Artist Jayne Tarasun has brought the 18th century architectural concept of a folly into the 21st century, reviving this unique and celebrated slice of British eccentricity but fusing it with contemporary design principals and traditional, sustainable materials. Using cedar, oak, copper and glass, Jayne designs and produces these follies, which are beautiful yet durable self-contained structures that provide an antidote to our seemingly constant state of divided attention. Each is a tower of tranquillity, designed to engage the senses, enliven the spirit and offer a platform from which we can establish a reconnection between our landscape, our skyscape and ourselves.
Business achievements: In the two years since making her first model, Jayne has had enquiries from Italy and a trade enquiry from Denmark. She also exhibited at the Hampton Court Flower show in July 2008, from which she gained over 200 interested potential clients in the UK.
Jayne Tarasun on how has FlyingStart helped: ‘The FlyingStart programme gave me the confidence to be able to see the potential in my ideas. My mentor is enthusiastic, he is always there at the end of an email when I get stuck and I am still in contact with him.’